Orlando Welcomes 6.13 Million International Visitors in 2023, Achieving 25% Growth

Visit Orlando, the Official Tourism Association for the city, announced that Orlando welcomed 6.13 million international visitors in 2023, marking a 25% increase from 2022. Canada remains Orlando’s top international market, with over 1.2 million visitors in 2023, the highest number ever from this market.

“We saw strong gains from all our core international markets, particularly from Canada, which brought in record-breaking visitation numbers,” said Casandra Matej, president and CEO of Visit Orlando. “Orlando’s international growth highlights the unique appeal of our destination, the support from our travel trade partners, and our strategic marketing initiatives.”

The 2023 international visitation numbers are at 94% of pre-pandemic (2019) levels, with Canada, the U.K., and Brazil being the top three international markets for Orlando.

– Canada: 1,256,000 visitors (↑ 46%) – Record-breaking number

– United Kingdom: 877,000 visitors (↑ 8%)

– Brazil: 696,000 visitors (↑ 21%)

– Mexico: 432,000 visitors (↑ 10%)

– Colombia: 302,000 visitors (↑ 5%)

Several factors contributed to this significant growth, including new direct flights from almost all top international markets, making travel to Orlando easier and more affordable. Additionally, a more streamlined visa process in Brazil, Mexico, and Colombia helped boost numbers. Visit Orlando also expanded its “Unbelievably Real” marketing campaign, including the “Winter Doesn’t Exist” campaign in key international markets during the colder months.

Visit Orlando shared these figures at the U.S. Travel Association’s IPW, known as the “Super Bowl of the travel industry,” which attracts travel buyers and media from over 60 countries. Overall visitation numbers, including domestic leisure and group business figures, will be unveiled in late May.

Looking ahead to 2024 and beyond, Orlando continues to expand with exciting new experiences, including movie-inspired attractions, a launch coaster with snowmobile-style cars, and Universal’s Epic Universe.

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